Economics and Marketing of Ageing
“Age Before Beauty”, so a popular western saying goes. This is particularly true of the young, because this is whom the media is primarily aimed or targeted at.
In a youth-oriented culture, it seems that everything is designed for them. Face creams, hair creams, even toothpaste have been designed to cater to the young. Of course too, in the movies and on the Telly, this is nearly one that one sees, young teenaged or young adult models in fashion commercials. Or one can look at the latest fashion magazines and see nearly nothing but images of young people being portrayed as objects of fantasy and wanton sexual desire.
Why is this so? Because it’s marketable, it generates revenue or income. This is how the modeling industry makes its money, because apparently youth is marketable.
It is not surprising then, why more and more older persons are beginning to ‘cash in’ on the youth-oriented culture that has swept the world. Since we live in a youth-obsessed culture many older people are attempting to make themselves appear younger or at least younger-looking.
One way this is being done is by means of plastic or cosmetic surgery. Plastic surgery is a procedure that consists of improving one’s personal appearance by surgical procedure. The procedure is very costly and intense; not everyone can afford it. But nevertheless, more and more people are opting for this kind of medical procedure.
It can take anywhere from a few hours to a few sessions to see any improvements. Whether cosmetic surgery actually works or not is a matter of opinion. Some are satisfied with the outcome of the results, others are not. Whatever the results, people still want the procedure all the same.
Perhaps plastic surgery is for you, perhaps it may not be.